In today’s digital-first world, selling products online is no longer optional — it’s essential. Whether you’re launching a brand-new store or expanding your brick-and-mortar business, creating an eCommerce website is a powerful way to reach customers anywhere, anytime. But how do you build a site that not only looks great but also drives sales? In this blog, we’ll guide you through how to create a website to sell products, explore the latest in eCommerce web development, and help you decide whether to use ready-made eCommerce website templates or hire a professional eCommerce web development company.

Step-by-Step: How to Create a Website to Sell Products

Step 1: Choose a Domain and Hosting Provider

Your domain name should reflect your brand and be easy to remember. Hosting providers like Godaddy, Bluehost, SiteGround, or Cloudways offer scalable solutions. If you’re using platforms like Shopify, hosting is often included.

For example, praxis.net quite simple and easy to remember

Simply check if the domain is available, then buy it.

tep 2: Select the Right eCommerce Platform

Choosing the right platform depends on your budget and technical requirements. Here are some popular website builder options:

• Shopify – Great for beginners, all-in-one solution
• WooCommerce – Perfect if you already use WordPress
• Magento – Scalable, great for large businesses
• Custom Platforms – Fully tailored through professional eCommerce web development

Step 3: Pick the Right eCommerce Website Template

Using pre-built eCommerce website templates can save time and money. These are available on platforms like ThemeForest, Shopify, or WooCommerce. Make sure the template is:

• Mobile responsive
• Fast-loading
• Compatible with your platform
• Customizable to match your brand

However, templates often come with limitations — which is where custom development can elevate your online store.

Step 4: Start the eCommerce Development Process

Once your design is ready, it’s time to develop your site:

• Add product pages, descriptions, and images
• Set up payment gateways (PayPal, Stripe, etc.)
• Implement shipping and tax settings
• Configure order tracking and notification systems

Professional ecommerce development focuses on performance, security, and scalability — all essential for long-term success.

Step 5: Optimize for SEO and Mobile

Search engines are the backbone of online traffic. Make sure your website includes:

• SEO-friendly URLs
• Image optimization
• Fast mobile load speeds
• Structured data for product listings

Mobile-first design is no longer optional — over 60% of users shop from mobile devices.

Step 6: Launch and Market Your Store

After testing, go live and start promoting your store using:

• Email campaigns
• Google Ads
• Social media marketing
• Influencer outreach

Why Hire an E-commerce Web Development Company?

Building a successful online store involves more than just pretty visuals. A professional ecommerce web development company in Long Island like RPAXIS ensures:

• Custom, scalable development
• Secure architecture with data protection
• Seamless third-party integrations (CRMs, ERPs, etc.)
• Ongoing maintenance and support
• UI/UX optimization based on user behavior

Hiring experts means you can focus on your business while your tech stack is in good hands.

Common Mistakes to Avoid

• Using outdated or poorly coded templates
• Not optimizing for mobile and SEO
• Ignoring website security and SSL
• Skipping regular maintenance
• Forgetting to track analytics and customer behavior

Avoid these mistakes by consulting a qualified ecommerce development team from day one.

Tips for Selling Products Online

Selling products online can be incredibly rewarding, but it requires strategy, planning, and continuous effort. Here are some key tips to help you optimize your eCommerce website and drive sales:

1. Offer Multiple Payment Options

To ensure a smooth shopping experience, offer various payment methods. This includes credit/debit cards, PayPal, Apple Pay, Google Pay, and even cryptocurrency if your audience is tech-savvy. The more payment options you provide, the easier it is for customers to complete their purchase.

2. Optimize Product Descriptions and Images

A great product description is crucial for customers to understand what they’re buying. Use high-quality images and provide detailed, informative descriptions. Include product dimensions, color options, material details, and any other important information. A strong product page can increase conversions and minimize cart abandonment.

3. Offer Free or Discounted Shipping

Shipping costs are a major concern for online shoppers. Offering free shipping, or discounted rates, can encourage customers to finalize their purchases. You can also set a minimum order threshold for free shipping to increase average order value.

4. Leverage Customer Reviews and Testimonials

Customer trust is essential. Make sure to prominently feature reviews, ratings, and testimonials on your product pages. Genuine feedback can boost your credibility and influence purchasing decisions.

5. Use Retargeting Ads

Retargeting ads are an excellent way to remind potential customers about products they viewed but didn’t purchase. Use platforms like Facebook or Google to show personalized ads to visitors who abandoned their cart or browsed your products but didn’t complete the transaction.

6. Simplify the Checkout Process

A complicated checkout process can lead to cart abandonment. Streamline your checkout pages, reduce the number of steps, and ensure that your website offers guest checkout options. Make sure the payment page is secure and straightforward.

7. Implement Upselling and Cross-selling Techniques

Encourage customers to buy more by suggesting related products or higher-end versions of the product they’re purchasing. For example, if someone is buying a phone, suggest a phone case or accessories as add-ons.

8. Optimize Your Site for Mobile

More than half of online shopping happens on mobile devices. Ensure that your website is fully responsive and mobile-optimized. A mobile-friendly website improves the user experience and helps increase conversions.

9. Promote on Social Media

Don’t just rely on your website. Use platforms like Instagram, Facebook, and TikTok to showcase your products. Engage with your audience through posts, stories, and live videos. Influencer marketing can also amplify your reach and build brand trust.

10. Provide Exceptional Customer Service

Great customer service can make or break your eCommerce business. Be quick to respond to queries, resolve issues, and address concerns. A customer who feels valued is more likely to become a repeat buyer and refer others.

11. Track Metrics and Make Data-Driven Decisions

Use tools like Google Analytics to track visitor behavior, sales trends, and conversion rates. By analyzing data, you can make informed decisions on improving product offerings, marketing efforts, and customer experience.

RPAXIS: Your Trusted Ecommerce Web Development Company

At RPAXIS, we specialize in high-performance, future-ready ecommerce web development. Whether you’re launching a small store or need enterprise-level functionality, our expert team builds secure, scalable, and beautifully designed websites that convert.

We offer:

• Custom design and development
• Third-party API integrations
• Responsive design across devices
• Ongoing support and site maintenance
• SEO & performance optimization

👉 Let’s build your eCommerce store for success. Contact us today!